Reasons for Doing Qualitative Research into Strategic Decision-making Process

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چکیده

Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most researchers still predominantly use quantitative method as a main tool to find the results. This paper is aimed to challenge the dominant attitudes among strategic management scholars that only quantitative research is appropriate. The paper starts with the epistemological polemic between positivism and interpretivism before the choice between large-N and small-N samples. Then, the paper compares the advantages and disadvantages between qualitative and quantitative approaches. An overview of qualitative method, data collection and analysis, and the criteria for assessing the quality of qualitative research are

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تاریخ انتشار 2007